Carlyle Martin, President

Since leaving school in 1998, Carlyle Martin has been in the business of renovation and home improvement. Building on his passion for working on homes, he started Heartland Home Improvements in 2004. Today, Carlyle uses his extensive knowledge of renovation to guide customer projects and manage the business. He is a Vinyl Siding Institute (VSI) Certified Installer and an American Architectural Manufacturers Association (AAMA) InstallationMaster.

Mike Helton, Lead Estimator

Mike Helton brings 30+ years experience to Heartland Home Improvements. He specializes in windows, doors, sunrooms/additions, decks, siding, walk-in tubs, and awnings. Mike has successfully completed multiple sales and management classes, earned numerous sales awards, and received performance recognition by multinational companies. He holds a degree in sales and marketing from JMU.

Debbie Rhodes, Lead Architectural Designer

Debbie Rhodes brings experience in residential and interior design to Heartland Home Improvements. With her background in customer service, interior design and drafting she is able to assist Heartland’s clients by creating their dream design. Debbie’s high standards in design and attention to detail will exceed your expectations. She holds a degree in art and interior design from JMU.

Rose Barr, Inside Sales Consultant

Rose is a native of the area, born and raised in the Shenandoah Valley and graduated from Calvary Christian Academy. She brings 9 years of experience to Heartland Home Improvements Team. An expert in inside sales and ordering, she worked for Martins Native Lumber prior to joining the team. Rose enjoys talking and working with customers on their building and renovation projects and looks forward to serving our community for many years to come.

Charlotte Knicely, Office Coordinator

Charlotte is the newest addition to the team at Heartland. She enjoys answering the phones and setting appointments, and strives to create a positive and satisfying experience for each customer. A graduate of Calvary Christian Academy, Charlotte has deep roots in the Valley community. An instilled work ethic has led Charlotte to maintain several different employment positions both during school and immediately after graduation. Heartland welcomes Charlotte and expects her youthful exuberance combined with an attitude of proficient task management to blend well with the Heartland motto “Efficiency is in the details”.

Heartland Home Improvement Team Fishing Trip

Here’s the whole team out on our last fishing trip. We try to balance work with a little fun!

Heartland Home Improvement Team